Strategic Advice on Responsible & Sustainable Purchasing - Support for the Performance of Your Business

Why ALTRUISM

Because people are at the heart of every action, an undeniable truth that resonates across centuries and cultures. It is by putting people at the center that we find solutions to the most complex global challenges. When we recognize that every decision, every movement, is intrinsically linked to our humanity, we create a framework for resolution that goes beyond mere technical mechanisms..

" Our external world is largely a reflection of our internal world. "

Welcome to the world of Sonia Moura Nogueira, where responsible strategy goes hand in hand with sustainable performance.

As a passionate founder, I have been working for over 25 years at the intersection of International Responsible Procurement and Business Development.

My career began in international trade, before moving on to roles with a strong strategic impact: setting up a responsible purchasing center for Danish and Swiss groups, managing partnerships, developing marketplaces, project management, and supporting sustainable transformation in companies.

Dual strategic expertise: Purchasing & Business Development

This rare combination allows me to optimize both the economic value chain and the customer experience.

Trained in responsible purchasing strategies in Switzerland in 1997, I consolidated my expertise with an MBA in International Business, specializing in International Purchasing Management.

As a certified international coach, meditation teacher, Ericksonian hypnosis practitioner, and neuroscience trainer, I also incorporate human and neurocognitive dimensions into my coaching:

Theories of personality, relationships, and communication

Understanding the links between brain structures and behavior

As a lifelong learner, I combine strategic analysis with emotional intelligence to create lasting human and economic value.

Today, I support executives and their teams in:

Boosting their bottom line through responsible purchasing strategies

Enhancing their brand image

Optimizing the entire customer journey

My inner voice

"Those who choose to remain in the shadows to enlighten and help others reveal a quiet greatness, where the brilliance of actions speaks louder than words."

Together, we breathe life into dreams and build the future                                                                                                                                                                         Sonia Moura Nogueira


This altruistic company

Ensures fairness in recruitment and promotion processes, including training.

Establishes mentoring programs to support new employees and allows employees to organize knowledge-sharing sessions among themselves.

Recognizes and values employee behavior and cooperation that contributes to the company's success.

It financially supports causes chosen by employees and allows time off for employees who wish to participate in volunteer activities.

It adapts the work environment to the specific needs of each individual.

Altruistic business management is a concept that emphasizes social and environmental promotion in addition to financial profit.

Management integrates social and environmental considerations into business and operational decisions.

This management model recognizes that the company has an impact on the society and environment in which it operates, and that it has a responsibility to contribute positively to these areas.

The company adopts a holistic approach that takes into account the interests of various stakeholders, including employees,

customers, suppliers, local and international communities, and the environment.

The management principles of an altruistic company include :

  • Social and Environmental Responsibility (SER): The company integrates sustainable and responsible business practices that contribute to protecting the environment, improving citizens' living conditions, and promoting the well-being of internal and external stakeholders.

  • Ethics and Transparency: Management is based on ethical values such as integrity, transparency, and accountability in all business interactions. The company is transparent about its practices and impacts, and it acts ethically in all its activities.

  • Partnerships and Collaboration: The company seeks to establish partnerships with other organizations, governments, and civil society actors to maximize its social and environmental impact. It recognizes that effective collaborations are essential to solving complex societal challenges.

  • Social and Environmental Innovation: The company encourages innovation to find creative solutions to social and environmental challenges. It invests in research and development of products, services, and processes that contribute to overall well-being.

  • Employee Engagement: The company values its employees by providing them with a healthy and fulfilling work environment and involving them in company decisions.

  • Altruistic business management aims to create long-term value for society as a whole by adopting a balanced approach that integrates social, environmental, and economic considerations into all aspects of the business.

It is a company that measures its success not only in terms of profits, but also by its positive impact on society and the environment.

My vision of entrepreneurship is based on the concept of

a company Altruiste